Custom fields make it easy to enrich your Front contacts with all the information you need — like Salesforce owner, account value, or signup date. Once you've updated custom contact fields using the Front API, you can now use that data to build custom rules for your business.
You'll have different options for your rule condition based on your custom field type: text strings, numerical values, true/false booleans (like the example above), dates and times, or Front teammates. Here are a few ideas to help you get started!
- Move messages from high-value customers (
MRR > 1000) to your
VIPinbox for faster responses
- Tag messages from revived leads (
Signup date before 30 days ago) as
Urgent 🔥to prioritize those conversations
- Tag messages from admins (
Admin is true) or end users (
Admin is false) to give context for your support team
Using custom contact fields in rules is an advanced rule action available on our Pro plan and above.